# 21 : Embrace AI, Say Goodbye to Apple Car

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Weekly Comment

Recently, Apple Inc. announced at an internal meeting the termination of its ambitious car project “Titan,” marking the official end of this decade-long, costly secret project. With the project’s termination, some employees will be shifted to AI research and development positions to accelerate Apple’s growth in this area. It is reported that Apple plans to integrate more AI features into products such as Siri, Spotlight, and Xcode, hoping that this personnel adjustment will help close the gap with other AI industry leaders.

As a long-term user of Apple products, I have always held reservations about Apple’s foray into the automotive industry. I’ve questioned: Could Apple succeed in manufacturing cars? Would the cars they produce possess enough uniqueness to attract consumers? Although the rise of electric vehicles has lowered the entry barriers to the automobile industry, it has also led to a homogenization issue in the market. Consequently, electric vehicle manufacturers have invested heavily in smart technologies to imbue cars with new features. Given that top electric vehicle manufacturers have been deeply entrenched in this field for many years, Apple faces a significant challenge in creating a car product that could rival the likes of Apple Vision Pro and significantly outperform its competitors.

Moreover, although Apple is experienced in supply chain management, there are hardly any automotive OEMs globally that can meet Apple’s requirements for quality, production volume, and cost simultaneously. In recent years, previously idle capacities have been gradually released, and many companies have entered the electric vehicle market through mergers or acquisitions, launching their own branded cars. Clearly, even if Apple could design an attractive car, producing such a vehicle remains a significant challenge, especially in the current market environment where the electric vehicle industry is generally reducing prices, producing a low-margin product does not align with Apple’s usual business model.

In summary, Apple’s decision to abandon the car project and shift towards strengthening AI research and development might be a strategic self-extrication. As the ancient Chinese saying goes, “A loss may turn out to be a gain ( 塞翁失马,焉知非福 )”, although Apple faces challenges in the AI field, going all out might bridge this gap and prevent obsolescence in the AI era. The inspiration, experience, and patents gained from the car project could unexpectedly benefit other Apple products or services in the future.


Swift Predicate: Usage, Composition, and Considerations


NSPredicate has always been a powerful tool provided by Apple, allowing developers to filter and evaluate data collections in a natural and efficient way by defining complex logical conditions. Over time, with the continuous maturation and development of the Swift language, in 2023, the Swift community undertook the task of reconstructing the Foundation framework using pure Swift language. In this significant update, a new Predicate feature based on Swift coding was introduced, marking a new stage in data processing and evaluation. This article aims to explore the usage, structure, and key considerations of Swift Predicate in practical development.

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